Interactive Marketing Solutions
- Develop innovative web-based marketing solutions to attract and retain customers
- eMarketing campaigns targeted to existing and potential customers such as email blasts, banner ads, promotional micro-sites, and viral marketing
- Infrastructure to support eMarketing campaigns including collecting and managing customer database and tracking results
Universal Studio wanted to take their Rock the Boat concert online to better cross-promote one of their latest releases “Even Almighty”. Greater Than Data built a database infrastructure that allowed people to register online to watch the concert footage live. Within an hour there were over 10,000 viewers with little to no downtime. The Results: by the end of the concert, over 18,000 names were collected for future marketing efforts.